Every second Thursday of May, KW Signature agents step away from their daily business and venture into the Greater Katy community to give back.
Get InvolvedGive Where You Live
RED Day was founded in 2009 as a way to uphold our philanthropic responsibilities to the communities we serve. It is also a celebration of the birthday of former CEO of Keller Williams and passionate builder and champion of our culture, Mo Anderson.
Throughout the years, associates have built homes from the ground up, gathered and distributed food to those in need, organized relief efforts in the face of natural disasters, and raised tens of thousands of dollars for charities near and dear to their hearts.
At KW Signature, RED Day is more than an event — it's a powerful expression of who we are and a reflection of the values that guide everything we do.
KW Signature in Action
Our agents don't just talk about giving back — they show up, roll up their sleeves, and make a difference.
How We Give Back
RED Day activities span the full spectrum of community service — from hands-on labor to fundraising campaigns.
Community Clean-Ups
Beautifying parks, trails, and public spaces across the Greater Katy and West Houston area.
Food & Supply Drives
Gathering and distributing food, snacks, and supplies to families and organizations in need.
Habitat Builds
Building and renovating homes alongside organizations like Habitat for Humanity.
Charity Fundraisers
Organizing events and campaigns that raise tens of thousands of dollars for local nonprofits.
School & Youth Programs
Supporting local schools with supplies, mentorship, and facility improvements.
Senior & Veteran Support
Lending a hand to seniors and veterans through home repairs, meals, and companionship visits.
More Than a Day — It's Who We Are
RED Day reflects the core beliefs that drive everything at Keller Williams. Our agents live these values not just one day a year, but every day — in how we serve our clients, support our communities, and build our businesses.
Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Teamwork: together everyone achieves more
Be Part of Something Bigger
RED Day is just one of the many ways our agents live the KW culture every day. Join KW Signature and be part of a community that believes in giving back — not just on one day, but every day.